Archive for the ‘racing’ Category
NASCAR and the Marketing Genius
Last Updated on Friday, 5 March 2010 06:24 Written by admin Friday, 5 March 2010 06:20
Nascar is the up and coming sport in America. It has supasses Hockey as the number 4 sport on the national scene. It is quickly approaching the popularity level of The National Basketball Association if not already surpassing it in some arenas. The NASCAR fan base is a rabid consumer group that is courted every race Sunday by no less than 43 primary sponsors.
These fans are loyal to their favorite drivers primary sponsor. Rarely will you find a Tony Stewart fan in a Lowe’s, likewise you won’t find a Jimmie Johnson fan browsing the local Home Depot. So where did this rabid fan base originate.
Back on December 14, 1947, Bill France and several members from different organizations decided during meetings to officially form the NASCAR (National Association for Stock Car Auto Racing). This decision was cemented corporately on February 21, 1948. The Association was going to stage races for the public. During the first years 8 races were ran to determine a NASCAR champion. All the while the fan base was growing.
Unlike CART and other racing forms the premise for NASCAR was a run what you could buy at the dealership mentality. During the early years the fans could purchase the cars that they saw running on the tracks. With little to no modication these cars could be lined up on the local streets and raced. With great regularity this occurred. As the fans saw the races and developed an identity with the cars on the track they became avid consumers of the drivers products. The drivers were the ultimate spokesmen of the cars reputation. If they could wind with them on the track then clearly they were worth driving on the streets.
